Minimalist, multi-use make-up. Infused with African botanicals. Made in Cape Town. Made for all. Embrace your inner gloei.

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Best Sellers

Discover the glow everyone’s talking about with our best-selling blush, highlight and bronzer balms. Loved for their creamy texture, skin-nourishing botanicals, and radiant finish. These are the Gloei essentials our community keeps coming back for.

  • "Die romerige tekstuur van Gloei se Skylighter Multi-Use Blush Balm in Cosmo Skies skakeer maklik in om 'n pragtige pienk gloed te skep."

  • "Meet Gloei Beauty, the cutest new, clean, local beauty brand we're obsessed with. Minimalist, multi-use and kind to the environment (as well as your skin)."

  • Gloei's multi-use products - cheek, lip and eye bronzer and blush balms - are fast on their way to gaining cult status.

  • "It's time to glow up! Local beauty brand Gloei is a vegan, cruelty-free brand taking the beauty industry by storm!"

1 4

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Gloei merch

So nice it sold it twice! Our limited edition mini pouch is back once more. Handmade (with love) in Cape Town by Little Broderie.

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  • Clean

    Natural & non-toxic ingredients

  • Vegan

    No animal-derived ingredients

  • Cruelty-Free

    Never tested on animals

  • Fragrance-Free

    Because sensitive skin matters

  • Produced Locally

    Manufactured in Cape Town

1 5

Let customers speak for us

from 62 reviews
Love

Love it!

Anonymous
Sunlighter
Sunlighter
Love

Love it!

Anonymous
Moonlighter
Moonlighter
Have just started using but love the light feeling on myskin

Have just started using but love the light feeling on myskin. Doesn't feelheavy or weighed down by the end of the day.

Louisa Di Falco
Golden Hour Trio
Golden Hour Trio
Soft

Soft, creamy, beautiful glow!! Just needs to be applied twice because not so strong.

Anonymous
Moonlighter
Moonlighter
dewy skin like finish

Gorgeous colour. Leaves a dewy skin like finish instead of sitting on top of make up

Alexandra Levett
Moonlighter
Moonlighter
So pretty the perfect blush

So pretty the perfect blush

Alexandra Levett
Skylighter
Skylighter
Best bronzer on the market

Best bronzer on the market

Alexandra Levett
Sunlighter
Sunlighter
I use my Mini Pouch almost every day💜

I use my Mini Pouch almost every day, it’s such a staple in my handbag. Simple, practical, and I love it!

Helene
Mini Pouch
Mini Pouch
Love my Gloei Logo Tank!

Love my Gloei Logo Tank! The color is gorgeous and it fits perfectly. Super happy with my purchase

Helene
Gloei Logo Tank
Gloei Logo Tank
Super

Super products

Lucille
Dusk Duo
Dusk Duo
Absolutely love these! Bought it for the blush but the bronzer surprised me a ton

Absolutely love these! Bought it for the blush but the bronzer surprised me a ton, it’s now my favorite part of my makeup routine.

Carly
Dawn Duo
Dawn Duo
Must have!

Perfect shade for the perfect touch of Shimmer and Shine. Applies easily with fingertips.

Michelle
Moonlighter
Moonlighter
love it!

Such a pretty colour brush, and the highlight is so shimmery

46 Park
Candy Cane Duo
Candy Cane Duo
Stunning two pack

Gorgeous colours and product

Lucille
Dawn Duo
Dawn Duo

Creamy and dewy. A little goes a long way. Perfect for a sun kissed radiant look.

Angelique
Sunlight Vault
Sunlight Vault