Minimalist, multi-use make-up. Infused with African botanicals. Made in Cape Town. Made for all. Embrace your inner gloei.

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Best Sellers

Discover the glow everyone’s talking about with our best-selling blush, highlight and bronzer balms. Loved for their creamy texture, skin-nourishing botanicals, and radiant finish. These are the Gloei essentials our community keeps coming back for.

  • "Die romerige tekstuur van Gloei se Skylighter Multi-Use Blush Balm in Cosmo Skies skakeer maklik in om 'n pragtige pienk gloed te skep."

  • "Meet Gloei Beauty, the cutest new, clean, local beauty brand we're obsessed with. Minimalist, multi-use and kind to the environment (as well as your skin)."

  • Gloei's multi-use products - cheek, lip and eye bronzer and blush balms - are fast on their way to gaining cult status.

  • "It's time to glow up! Local beauty brand Gloei is a vegan, cruelty-free brand taking the beauty industry by storm!"

1 4

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Gloei merch

A comfy companion for morning prom walks, coffee runs, or looking great on WFH video calls

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  • Clean

    Natural & non-toxic ingredients

  • Vegan

    No animal-derived ingredients

  • Cruelty-Free

    Never tested on animals

  • Fragrance-Free

    Because sensitive skin matters

  • Produced Locally

    Manufactured in Cape Town

1 5

Let customers speak for us

from 47 reviews
Stunning two pack

Gorgeous colours and product

Lucille Hallowes
Dawn Duo
Dawn Duo

Creamy and dewy. A little goes a long way. Perfect for a sun kissed radiant look.

Angelique
Sunlight Vault
Sunlight Vault
Stunning

Absolutely love it, amazing highlighter!

Alzette Clark
Moonlighter
Moonlighter
Stunning

Love the product

Leigh-Anne Cronje
Dawn Duo
Dawn Duo

I love this product so much. The way it blends, the way it makes my skin GLOW and the fact that it does not irritate my sensitive skin. I have now developed a fear that this product will not be available forever and I would have to live without it. Please never stop making these

Janine Steytler
Skylighter
Skylighter

absolutely love this set!!!

Mica Mckechnie
Pink Drink Trio
Pink Drink Trio

Love all the products I received! All blend well, the colours compliment my skin tone perfectly, and they last a long time.

Sarah Roberts
Sample Sale Balms!
Sample Sale Balms!
My fave top right now

The fit is super flattering and I really like the material. I wear it often and get a lot of compliments. Hopefully there will be another colour eventually?? Let’s hope!

Linda T
Gloei Logo Tank
Gloei Logo Tank
Need need need

Need need neeed
Gloei X Me&B is the crossover we deserve
So so happy with this purchase

Carly K
Gloei Logo Tank
Gloei Logo Tank
EVERYDAY STAPLE

Such a comfy and well-made tank top. The lilac shade is insanely flattering. It's full-length and I prefer something more cropped, but it's easy enough to just scrunch it up a bit for a shorter look.

Yolanda
Gloei Logo Tank
Gloei Logo Tank
Cute fit

Such a comfortable material and it fits so nicely!!! All that and it is locally made! So worth the hype! 😍😍

Lana Koster
Gloei Logo Tank
Gloei Logo Tank

Yes! Yes! Yes!
The perfect amount of everything!

Sidhdhi Garach
Sample Sale Balms!
Sample Sale Balms!

Best products ever

Kerri Marks
Sunlighter
Sunlighter

Currently obsessed with Gloei’s Moonlighter Balms in Opal and Rose Quartz! ✨ These babies are giving glazed skin realness—creamy, blendable, and just the right amount of glow. Opal = glassy angel vibes, Rose Quartz = soft rosy perfection. Minimal effort, max glow. #GloeiGlow

Asmaa Farouk Valjie
Moonlighter
Moonlighter

My new favourite product - I only use this now! And will continue to use it forever!

Paige Murphy
Skylighter
Skylighter