Minimalist, multi-use make-up. Infused with African botanicals. Made in Cape Town. Made for all. Embrace your inner gloei.

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Best Sellers

Discover the glow everyone’s talking about with our best-selling blush, highlight and bronzer balms. Loved for their creamy texture, skin-nourishing botanicals, and radiant finish. These are the Gloei essentials our community keeps coming back for.

  • "Die romerige tekstuur van Gloei se Skylighter Multi-Use Blush Balm in Cosmo Skies skakeer maklik in om 'n pragtige pienk gloed te skep."

  • "Meet Gloei Beauty, the cutest new, clean, local beauty brand we're obsessed with. Minimalist, multi-use and kind to the environment (as well as your skin)."

  • Gloei's multi-use products - cheek, lip and eye bronzer and blush balms - are fast on their way to gaining cult status.

  • "It's time to glow up! Local beauty brand Gloei is a vegan, cruelty-free brand taking the beauty industry by storm!"

1 4

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Gloei merch

So nice it sold it twice! Our limited edition mini pouch is back once more. Handmade (with love) in Cape Town by Little Broderie.

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  • Clean

    Natural & non-toxic ingredients

  • Vegan

    No animal-derived ingredients

  • Cruelty-Free

    Never tested on animals

  • Fragrance-Free

    Because sensitive skin matters

  • Produced Locally

    Manufactured in Cape Town

1 5

Let customers speak for us

from 55 reviews
I use my Mini Pouch almost every day💜

I use my Mini Pouch almost every day, it’s such a staple in my handbag. Simple, practical, and I love it!

Helene
Mini Pouch
Mini Pouch
Love my Gloei Logo Tank!

Love my Gloei Logo Tank! The color is gorgeous and it fits perfectly. Super happy with my purchase

Helene
Gloei Logo Tank
Gloei Logo Tank
Super

Super products

Lucille
Dusk Duo
Dusk Duo
Absolutely love these! Bought it for the blush but the bronzer surprised me a ton

Absolutely love these! Bought it for the blush but the bronzer surprised me a ton, it’s now my favorite part of my makeup routine.

Carly
Dawn Duo
Dawn Duo
Must have!

Perfect shade for the perfect touch of Shimmer and Shine. Applies easily with fingertips.

Michelle
Moonlighter
Moonlighter
love it!

Such a pretty colour brush, and the highlight is so shimmery

46 Park
Candy Cane Duo
Candy Cane Duo
Stunning two pack

Gorgeous colours and product

Lucille
Dawn Duo
Dawn Duo

Creamy and dewy. A little goes a long way. Perfect for a sun kissed radiant look.

Angelique
Sunlight Vault
Sunlight Vault
Stunning

Absolutely love it, amazing highlighter!

Alzette Clark
Moonlighter
Moonlighter
Stunning

Love the product

Leigh-Anne Cronje
Dawn Duo
Dawn Duo

I love this product so much. The way it blends, the way it makes my skin GLOW and the fact that it does not irritate my sensitive skin. I have now developed a fear that this product will not be available forever and I would have to live without it. Please never stop making these

Janine Steytler
Skylighter
Skylighter

absolutely love this set!!!

Mica Mckechnie
Pink Drink Trio
Pink Drink Trio

Love all the products I received! All blend well, the colours compliment my skin tone perfectly, and they last a long time.

Sarah Roberts
Sample Sale Balms!
Sample Sale Balms!
My fave top right now

The fit is super flattering and I really like the material. I wear it often and get a lot of compliments. Hopefully there will be another colour eventually?? Let’s hope!

Linda T
Gloei Logo Tank
Gloei Logo Tank
Need need need

Need need neeed
Gloei X Me&B is the crossover we deserve
So so happy with this purchase

Carly K
Gloei Logo Tank
Gloei Logo Tank